This immediately appeals to the emotions of the visitors, and their intriguing titles make this page irresistible to go through. Once you click into a particular case study, the featured brand has a quote and video testimonial, in addition to a detailed case study. When you look at the examples we’ve linked to below, each of these case studies are like long-form articles and highlight significant changes that a customer noticed after using the product. Case studies help prospective customers understand how a product has made a difference in existing customers’ lives. Adding a photo and designation of the client writing the testimonial can help make more believable instead of just putting up the text. Plus, including a five-star rating may increase credibility.


Monday designed a bright, boldly coloredstories pagethat is searchable by keyword or category. There is a large variety of compelling stories, with useful headlines and a variety of use cases. By opting in, you agree to receive Weekly News, Promotional and relevant Partner messages. Keep it brief – This is a testimonial, not a documentary.

That said, don’t just stick any testimonial on any page of your site – make sure each testimonial is relevant to the page. 92% will trust recommendation from a peer & 70% will trust a rec from someone they don’t know via @Nielsen. Of course, influencers have to be paid somehow , and the more famous the person, the more they will ask to represent your brand. But even if you don’t have the budget for the level of influencers shown here, this same concept can be applied to micro-influencers.

Tips for Landing More Third-Party Reviews (& Why Your Customer Service Team Should Care)

There’s definitely a time and a place for them, as part of a well-rounded sales and marketing approach. Either way, the aim of the game is to tease bcs market reviews out the issues they faced, the solutions your brand was able to offer, and the results they enjoyed after using your product or service.

Here the blog post testimonial can go into much more depth about the different plans and features of GetResponse. It goes into the different pricing options, the pros and cons of GetResponse’s services, and even gives recommendations about similar apps. This will reach more people using their preferred method of content consumption. And you will be able to ask questions highlighting different aspects of a customer’s journey with your company and products.


This can be a highly beneficial and powerful example of how your business serves well-known people in your industry. CodeAcademy is an excellent example of a company using interviews to get the full story from their students. The main page shows a video of a student being interviewed, then each thumbnail takes you to a longer, written interview about why and how that student got into coding.

Why Paying for Google Reviews Is a No-Go (+ What To Do Instead)

Generally, we recommend using various testimonial examples to boost your conversion rates and create a compelling story your client can relate to. A good request is short, considerate, and easy for the customer.

  • Potential customers who are on the fence about getting the ball rolling will want to see as much evidence as possible that working with you is the right choice.
  • The benefit of the statements already being on social media also helps prove credibility, as anyone can double-check whether the review is genuine.
  • Like their post and even share it if it’s a compelling piece of content.
  • Sometimes testimonials don’t have to come from customers.

We’ve marked in red every instance of those words, including various grammatical forms. If your are long, this helps make them more scannable. “We know that more than 92% of all consumers and approximately 84% of all B to B buyers report that a ‘recommendation’ from someone they trust is the top influence on their purchase decision. Testimonials are great, but there are other kinds of evidence we can add to our websites. And the easiest, most effective evidence you can add to a website is a testimonial. Team We’re 49 strong spread across design, development, and project management..

The Comprehensive Guide to Google Customer Reviews

It also promotes Shopify’s services and gives prospective customers ideas on how to maximize what Shopify offers so that it works for their business. Shopify has an entire page dedicated to customer success stories. If you’re using quote Forex brokers, make sure each has a hero image and relevant CTA that gives visitors the chance to learn more about the customer’s transformation.

How to Ask For and Respond to Customer Reviews for Local Businesses

But effective go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future. That’s why great testimonials also tell a story — one that inspires and motivates the people reading it. In the wake of GDPR, it’s not as straightforward as it once was to create a testimonials page.

Testimonials: Harness the voice of existing customers

Don’t feel intimidated or pressured to land Cristiano Ronaldo or Katy Perry to endorse your products. You can find micro-influencers like Beth Comstock who will get your brand and products in front of a smaller but very loyal audience. Nowadays, every small business and large corporation uses influencers as part of their marketing strategy. The global influencer market is valued at more than $13.8 billion. The majority of people (61%) purchase based on influencer recommendations. Brands like Lotus Belle have a dedicated testimonial page.

All of these integrate seamlessly with your Shopify store and can help you quickly start gathering customer reviews and bcs markets review. By also including an open-ended question that allows participants to write in a testimonial , you can gather social proof while learning how to improve your customer experience. Customer satisfaction surveys are another easy way to gather testimonials and rich customer insights, and you can do this efficiently thanks, again, to email automation. By integrating a tool like SurveyMonkey, you can automatically follow up with customers post-purchase to gather feedback.