User-generated content usually refers to photos or videos that users or customers create and send to the brand or post on social media. Often these aren’t really “reviews” in the sense that they aren’t meant to be summarized in a neat quote as a “testimonial”.

  • That can help the ranking of the page AND add social proof.
  • Although the video review is recorded from home, light professional-grade production makes it more engaging for the viewer.
  • Keep in mind that some themes may override this number for design reasons, such as keeping a grid of testimonials even.
  • The testimonial introduces the reader to someone they can empathize with.

There isn’t anything better than using a landing page to showcase customer fx pro review and reviews. It is the best way to build trust and show visitors what you’re claiming is actually true. This need is even greater if your products or services don’t fit third-party review sites. Potential customers who are on the fence about getting the ball rolling will want to see as much evidence as possible that working with you is the right choice. Make that easy for them by collating your testimonials onto a single page. Hootsuite, a social media management platform, has another great example of a customer testimonial page that really demonstrates how their product can work for anybody.

Nowadays, being on the news means that millions of people can potentially see your product or service, which can significantly improve brand awareness. When a customer testimonial is short and direct and includes action-centric words that capture emotions, it motivates visitors to keep reading.

Different formats

Peer reviews are particularly helpful for customers interacting with your business for the first time. Studies Forex brokers show that 52% of consumers will only buy from a business if they have four or more stars on a review site.

Find customers that need more of your attention and show off customers who are crushing it. Improve compatibility with Posts for Page, Custom Content Shortcode, and other plugins that use shortcodes to pull in other content. Reinstate option for «Read more» link to a page from within testimonial.


Each type of testimonial plays a role in reinforcing your marketing messages to a diverse audience. A sustained effort in collecting customer boosts customer engagement and helps increase conversions. You can then embed these handles on your page, where your potential audience can scroll through the testimonials. There are some tools that you can use to try to collect user-generated content — we cover a few of them in this post. A customer testimonial is a recommendation from a satisfied buyer that affirms the value of a product or service. Customer testimonials are sometimes paid endorsements, as found with influencer marketing.

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As part of the cooperation, we’ve created a solution that track the user behavior, analyzes it and personalizes the list of properties, that may be relevant for each particular visitor. We’ve managed to considerably improve engagement metrics on the website and increase the percentage of users that have contacted developers using our platforms. — To display your as a list or a slideshow, or to display the form. The first step is to create a view which manages all the options in an easy-to-use (some call it fun!) editor. In just a few steps, you will be collecting and publishing your testimonials or reviews.


You can check whether Facebook will allow your ad to run using this tool. SEO author, speaker, and strategist Stephan Spencer uses a carousel to display a series of in the sidebar of his blog. It doesn’t matter if that social proof comes from friends or strangers.

Peer Reviews

They’ll express your unique selling proposition and distinctive value prop in everyday language. When something as critical as customer support is on the line, people want to know that they can trust the company they’re hiring. They want to know that our product will work for them, specifically. There is no second opinion on the effectiveness of reviews and for marketing. You can use reviews to convert free users to paid customers by showing them what existing premium customers are saying about your app.

In a video

By this stage, you can surely be in no doubt as to the importance of . They’re a vital tool for building trust, credibility and social proof amongst your customer base. Use them liberally across all your digital and offline marketing materials and you can hope to see an upturn in conversions and a boost to your profits in no time. But a video conveys so much more meaning in a shorter space of time and with far less brain power needed on your audience’s behalf. A recent survey of ours revealed that 79% of people have watched a video testimonial to find out more about a company, product or service. There’s a certain reassurance you get from a timely testimonial when browsing a business’ products and services.

Check out our award-winning blog, free tools and other resources that make online advertising easy. Ask existing customers how their lives changed having bought your product. Then, feature them, and similar customers, in a documentary highlighting their transformations. Rather than focusing on the benefit to the viewer—something that’s often more than enough—Ramit focusing on his previous customers’ transformations, who they are now having enrolled in the program. In an industry that’s rife with charlatans, Care/Of feature a range of customers—from yoga instructors to merchandising analysis and everyone in between—highlighting their stories.

After trialing a few different outsourced software developers without success, we were delighted to learn that AltexSoft takes a different approach. Not only do they have depth of talent and experience, but they also promote ownership of the projects and look after their staff to maintain tacit knowledge on the team. The team always takes time to fully understand the scope of the project and does not over-commit in terms of time or technical outcomes. All of this leads to high quality delivery of projects in a timely fashion which end users will love. I reviewed many different development organizations and had 4 companies’ present proposals. The complete project was finished on time and on budget and allowed us to begin launch activities 2 weeks earlier than planned. If you are considering an overseas partner for a software development project, I would highly recommend Alex and his team.