are shared by real humans and that’s another reason why consumers connect emotionally to them. Upselling is a dirty word to many people, but in reality it doesn’t need to be. Learn how to upsell so that you get happier and more loyal customers. Sometimes, customers don’t necessarily need to talk to you; they’re doing just fine on their own. And while the goal of our conversations is always to help the customer do better with Groove, we’ve also learned to listen for the underlying stories they share about their experiences. At Groove, we’ve found that good testimonials increase conversions by up to 15% on our homepage, guest post landing pages and email marketing.

According to BigCommerce, customer can increase conversions by 58% and the average order value by 3%. Interestingly, testimonials increase revenue per website visitor by a whopping 62%. Boast makes it easy to leverage authentic video testimonials to increase credibility and drive sales. You can now create multiple forms to collect testimonials from your website visitors and customers. You can easily create new forms to gather testimonials for different types of products on your website. There is no limit to the number of forms you can create or use.

Step 4: answer potential objections head-on

Wyzowl’s research suggests that 87% of marketers believe that video offers a positive ROI. This is because video uses a combination of visual images and audio to tell a captivating brand story that motivates viewers. dotbig testimonials come in different formats, but there are a few distinct qualities that all good testimonials have. Here’s how to write a testimonial that inspires and motivates readers. Content Marketing – our team creates epic content that will get shared, get links, and attract traffic. It is generally a good idea to get the customer’s permission to use their testimonial if you are going to include any identifying information.


Basically, they can go anywhere a quote testimonial would go. Formatting options like bold and italics can also help statistics stand out. Here we review 11 different examples of, how and where they’re used on several different websites, and how to incorporate them on your own website. Whether it’s a student raving that they have landed their dream job or just a message of appreciation, these letters are truly authentic testimonials. This page is a creative and thoughtful way of sharing positivecustomer feedback and testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Your customer was once in the shopper’s shoes, debating what product to choose, comparing prices, reading marketing message after marketing message.

Setup Google Alerts and Social Mentions

The more information you can attribute to a testimonial, the more credible and therefore trustworthy it will become. No matter how compelling your copy, how well-edited your photos, or how glamourous your videos might be, all other marketing pales into insignificance compared to Forex brokers and reviews. Otherwise, it’ll sound like you wrote them, even though you didn’t. Dribbble’s testimonial page is filled with bright, happy colors and highlighted quotes. What we love about this page is how honest and straightforward the user reviews are. Finally, in the theme of earning trust, we love that mHelpDesk closes out its testimonial page with awards and badges of recognition.

  • Boast is the easiest way to collect and share customer stories.
  • The hard part about press reviews is, of course, getting them.
  • Keep an eye out for brand mentions on Instagram, Facebook, and Twitter.
  • Finally, in the theme of earning trust, we love that mHelpDesk closes out its testimonial page with awards and badges of recognition.
  • AltMBA, an alternative MBA program run by Seth Godin, offers interview-based reviews from their alumni.
  • When you think of testimonials, you’re probably picturing the traditional quote type of testimonial.

Instead, you want highly descriptive recommendations and praise that touch on some of the pain points and obstacles your target audience faces to purchase. There have been quite a few studies that look into the effectiveness of in relation to return on investment.

Further Reading

Subscription shaving service Harry’s add some serious clout to their typically no-fuss homepage with from big-hitting media outlets, like GQ and The Telegraph. The first impression many new customers have of your business is your homepage. It’s the digital equivalent of a shop window, so dress it up with an enticing display! This is no time for modesty; make your glowing testimonials nice and prominent, so visitors can see what a great job you do. Which company are you more likely to go for, the one with no reviews or the one with hundreds of positive reviews? And therein lies the importance of testimonials for enlisting your most enthusiastic brand advocates to deliver some reputational flex on your behalf. Testimonials are the rubber stamp of approval that many modern customers need to seal the deal.

Will it automatically use my existing testimonials?

Here’s how the Hotjar team uses their tools to improve site performance and marketing efforts. Participating customers filled out asurvey that helped us collect the sentences we eventually used for testimonials. Intercomalso uses stats and storytelling to show comprehensive before-and-after pictures of how the company’s live chat solutions have solved customers’ problems.

Getting and crafting testimonials

In addition, by using the voice of your loyal customers to advocate on behalf of your brand, you can build strong credibility with potential leads. There isn’t anything better than using a landing page to showcase customer dotbig testimonials and reviews.

Perhaps it’s time to pivot your business model or come out with a new offering. Share on social networking sites to engage with followers. And they will talk about your brand with friends and family. Testimonials are endorsements from real people who have actually used your product. Because it’s not YOU promoting your products and talking about the benefits, rather its people who have used your product to solve their problems.

The professional approach, understanding of our needs, and flexibility in decision-making led to building a system that precisely matched our requirements. Generally, I think the developers, analysts, architects, and QA specialists from AltexSoft deserve the highest marks for their work. We plan to maintain our relationship Forex brokers with AltexSoft to build digital solutions for servers and terminals for Self-service market. I’ve had the pleasure of working with AltexSoft on various projects including both web and mobile applications development. They brought together great people, including excellent project and account management leadership.